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Recommended Equipment For Product Photography Shot

Canon EOS 5D Mark III

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Canon EF 100 mm

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Canon EF 24-70 mm

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Apple MacBook Pro

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Adjustable Reflector Stand

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Collapsible Multi-Disc Light Reflector

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Display Table Background Board

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AluminumDSLR Video OverheadCamera Tripod

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Walimex Pro Tavola shooting table

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Flash Photography Lighting Kit

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Photo Mannequin Ghost Model

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Adobe Photoshop Elements 2019

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Did you know that the quality of product images influence buyers decisions far much more than any product title or description? Humans are visual beings. They judge a brand by their perception of the products' first impression. A perfect pictures says it all in a nutshell.

Perhaps you've seen captivating product photos and wonder, how do they do it? Probably through a professional product photography expert. A do-it-yourself approach if mastered well can yield equally outstanding results. Whichever way you choose to go, these 4 pertinent things are the defining factors between a wow and a mediocre snapshot.

1. Camera Lens

Any camera can take good shots, even smartphone cameras. But for a professional edge that outshines competitors, consider a DSLR or mirrorless camera. Product photography works best with manual modes and interchangeable lenses.

The human eye has the best if not smartest lens hence better judgement. With a manual mode, the ability to tweak the ISO, shutter speed and white balance for the perfect tone, makes a difference in creating that appealing shot.

The aperture range is critical. Product photographs stand out more with a small aperture as it provides a wider depth of the field. As a result the whole product stays within focus without any parts being cut off. An ideal range would be f8 to f11.

The appropriate focal length is just as important when photographing products given that the subjects come in different sizes. Be equiped with a variety if not the right lenses for your product range. You can check out our available options for the best product photography camera lenses here on Amazon****.

2. Adequate Lighting

The amount and quality of light when doing product photography makes the difference between a brilliant photo and a shadowy, amateurish looking one.

Natural light is simply beautiful shining upon anything. However, use of direct sunlight outdoors which is a common mistake many make, should be avoided. A large window or other source of brightness inlet is appropriate.

In the absence of sufficient natural light, 2 bulbs or lamps may be used to illuminate the subject. One will be the key light directly shining on the product. The other will be the backlight which could be above or on the sides.

Shadows are the biggest hitch to product photography. You can purchase affordable reflector cards or foam whiteboards from Amazon to tone down the dark shadows. Well lit pictures look magnificent and knowing how to play around with the spectrum is key to making the outcome exceptionally good.

3. A Creative Design and Layout

A white sweep has for a long time been the best option for stellar product photography. The purity of the color makes the subject pop instantaneously. It is non-distracting such that it draws the viewers eyes to focus on the product. White is also easy to edit especially where there are shadows, yellow spots or even erasing seams and strings used to hang products for a floating shoot.

If you plan on utilizing the same pictures across all your marketing platforms, white is preferable as it is the specific color background required in many sites such as Amazon. Otherwise, trying to change a dark background to white is so tedious and the finished edges may look rugged.

The arrangement, styling and orientation of the product is significant in creating appealing aesthetics. Each product requires a special approach. Some do well laying flat, others grouped or even in 3D or hanging. Creativity is key when choosing a product shooting strategy and skills in design and layout are necessary.

4. Final Editing

The breathtaking photos seen in online catalogues have usually undergone a meticulous editing process to produce the final pictures. If your snaps are do-it-yourself, then they are not upload ready yet. Investing in photo editing services for a retouch costs a few dollars and is worth every penny if you are serious about marketing.

With cut throat competition, businesses with e-commerce and affiliate marketing websites should strive to have their merchandise captured in the most striking way so as to quickly spark an interest in buyers. Attractive shots that not only grasp the online searchers' attention but also give a modern and trendy outlook increase the click through and conversion rates of these websites, online stores and marketing campaign ads. Talk to the product photography experts today!

E-commerce stores are highly competitive marketplace characterised by multiple vendors dealing with similar product lines. So, what makes a buyer captivated by merchandise from one particular seller and not another?

Digital marketing success is 75% dependant on stellar images. A striking photo has a certain charm on buyers and is a surefire way to attract them, keep them scrolling, hitting the purchase button and returning with friends afterwards. Simply put, refined frames speak a thousand words.

Great snaps fascinate, build trust and confidence in those looking to make a purchase. Regardless how worthy and original your wares are, depicting them in inferior photos reflects the exact opposite. Substandard snapshots are as a result of misguided product photography.

Here are the top 5 faults that make your ads and listings a complete turn off for buyers.

Mistake #1 Overwhelming backdrops

One of the biggest and common oversight is to take photos of your product against backgrounds that have too much going on. It could be anything from a patterned wallpaper to furniture in the background. It really doesn't matter what is there. As long as it’s not part of the product, it becomes a distraction.

Solution: Unless doing a lifestyle filming, always stick to plain backgrounds for a clean image. White is excellent. Make use of white sweeps for a seamless look. They are affordable in many product photography equipment stores.

Mistake #2 Vague looking photos

This is the most unforgiving flaw of product photography; using ok photos. Ok is not good enough. Nobody bothers to look at blurry images because people want to inspect all intricate details and features to the core. This is only possible when the picture is clear and high definition.

Solution: Invest in good quality camera and lenses. Check here for some of the best lens models****. Pay particular attention to megapixels, availability of manual mode and the aperture range (f stop). A tripod is also a useful product photography equipment for minimising shutter shake.

Mistake #3 Lack of uniformity

The third misgiving that makes potential buyers not give your products a second glance is a lack of harmony in sizing and lighting. Having one image too dark, another too bright and another one partly dark and partly light is a grave offence to your sales. The same applies to sizing where the entire collection is cropped inconsistently such that it yields diverse shapes and sizes.

Solution: Avoid using two different kinds of lights. Different light sources range between producing warm and cool spectrums. For example, using both natural light and fluorescent light will give contrasting shades. Also, utilizing a manual mode camera gives you the freedom to rectify the white balance and exposure.

Mistake #4 Limited imagination

Buyers wants to have most of their questions answered by a quick look at the product images. Some stores provide too little information by posting just one picture leaving searchers wondering, how does it look at the back? How about from the sides, above or inside? Are there other colors? How does it look closed or opened?

Solution: Take numerous shots of the goods from all perspectives and in various orientations to offer maximum satisfaction. Provide images for all available colors. Add some creativity to the layout and arrangement.

Mistake #5 Skipping photo retouch

Uploading photos straight from the camera is an absolute no. Even expert photographers cannot afford to overlook this final step. Photo retouch or editting is a vital part of product photography as it transforms photos from being half baked to ready for upload stunning.

Solution: Buy photo editing software such as Adobe Photoshop or better yet, seek professional photo editing services**** to give your frames a refined finish.

In conclusion, most oversights are as a result of misinformed do it yourself projects. If you cannot afford to have your shoot done professionally, be sure to not only invest in the right product photography equipment but also follow the DIY guidelines to the latter.

You can never go wrong with bags, as long as the photos have a wow effect on buyers eyes and also clearly relay their purpose. Crafted in many shapes, sizes, materials and colors, bags are a timeless accessory be it a handbag, tote bag, laptop bag, purse, backpack, shoulder bag or case. The secret to harnessing their all year round demand is to use compelling, high definition product images to drive and convert traffic. These are however not easy to come by as bag photography poses some unique challenges that only professionals get through easily. Here, take a look at a few great bags shots from our Amazon clients**** and read on for some tips on how we achieve such.

There are three ways of shooting bags. The most common way is standing alone on a table top or other flat surface. Bags may also be shot hanging from a string suspended on a hook or rod that is not visible within the frame. Models can be used for contextual shoots to enable buyers relate with the item for example a photographer may have a model hiking while carrying a camping bag.

Stuffing of bags is a common trick used to solve multiple bag photography challenges. For instance, giving limp bags stability to stand on their own on a surface, achieving a defined fuller shape, keeping the material looking smooth and fold free for the camera and also showing viewers the capacity. However, moderation is key. An overly stuffed bag will have a distorted unnatural appearance. Besides not all bags necessarily need it. Some are well framed.

The good old white backdrop is perfect not only as a requirement by e-commerce sites but also as a contrasting background for a variety of coloured bags. It makes any bag pop whether standing alone or flatlay. Speaking of flatlays, appropriate props must be used to depict the bag in context when doing a lifestyle shot. A beach bag for example will look attractive as well as communicate its use alongside some sunglasses, floppy hat and a bottle of sunscreen.

Getting the lighting factor right brings out the best in your photoshoot. Beautiful well lit pictures of bags are highly dependant on proper reflection and bounce control of either natural or studio light. Dim rooms, night time shots and outdoor shots under direct sunlight are a recipe for harsh shadows, distorted colors, dull photos among other undesirable effects and are a definite no.

It is essential to capture as many close up details as possible apart from the front and side view. The strap for instance if long, may be suspended or laid down on the surface. Other critical features buyers are interested in are the material texture, stitching craftsmanship, studs or embellishments if any, closure systems such as clasps and zippers, embossed patterns and an aerial view of the interior compartments and lining.

Post production editing is a final but crucial step in keeping the films consistent and flawless. Retaining the same shape and size of frames though out is appealing. During photography session, marking where the bag is placed as well as the tripod and using the exact same spot for subsequent pieces achieves consistency and lightens the burden when editing.

Happy with what you’ve seen from our Amazon clients gallery? Book an appointment with us and let’s take care of your product photography needs.

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